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|Posted by Park Place Realty Network on June 8, 2021 at 5:10 PM|
Many real estate agents are independent contractors, as being your own boss is something everyone aspires to. There is nothing better than having the privilege to control your schedule and working hours. However, gaining that independence requires a lot of sacrifices and developing a quality plan and strategy. But there are few secrets of a good real estate agent that not everyone knows about. You need a specific set of skills to do this job, but you need resourcefulness and understanding more than anything. You’re not only doing your job but changing people’s lives by helping them find homes.
Providing the best customer service
Leading a successful business is impossible without quality customer service. A good real estate agent is always available and easily accessible for his customers. Treating every client as your priority is the golden rule of every business. Such treatment leads to building strong relationships and gaining the trust of your clients. By establishing good communication, you will get the best insight into their demands and provide the best possible service.
To thrive in the real estate business, you have to provide outstanding service and make yourself known to the community. Constantly promoting your work will not only attract more clients but can also help expand your business. At least today, advertising opportunities are plenty. From old-fashioned TV ads and billboards to internet and media outreach, you can choose the option you think is best to present your work and services.
Still, it’s essential to make yourself stand out in the sea of good real estate agents. Since people can’t stay away from social media, one of the best options is to use it for your marketing campaign. Let’s take Facebook, for example. This social media platform has the perfect algorithm for targeting clients based on location, demographics, and interests. It’s never been easier to reach out to your potential customers than today. But, of course, there are other smart ways to do it as well. It all depends on your business strategy and size.
A good real estate agent is there to consult
The goal of every business is to make a profit, especially when someone is working for a commission. Still, one of the secrets of a good real estate agent is that they put their client’s needs first. Knowing how to listen and observe before making offers is very important for ensuring satisfaction. Often, people have limited possibilities and specific demands when buying a property. Besides, everyone is going through different situations when relocating to a new city or country. Being able to understand difficulties your client is facing takes a lot of compassion, empathy, and resourcefulness.
Colleagues are not always competition
In competitive markets such as real estate, we often forget the primary thing should be to help people out instead of just make a sale. Because if your customer is having doubts and you are not pushy, someone could easily slide in and steal the job from you. But instead of constantly obsessing about the competition, it might be better to make friends instead of rivals in the real estate business. By offering help and maintaining professional relationships with other agents, you’ll build meaningful partnerships. Professionalism is always first, but good communication and contacts in the business help more than you know.
From knowing the local market to staging properties, an excellent real estate agent is very versatile in their line of business. Still, when it comes to the most important traits, resourcefulness is valued more than anything. This includes tending to the client’s needs, making the best pitches, and finding ways to keep yourself in the business. Sometimes it can be hard to sustain in an ever booming market such as this. Therefore, developing a good strategy to make your services available is a game-changer. And while branching out and building a referral base of valuable connections is very important, you will need to explore every available option to make your business and credentials known. Using reliable real estate referral companies is one of the best ways to achieve this.
Making a sale at any cost is not the right way to present yourself in the real estate business. With that approach, your business will initially profit, but your customers will eventually regret going with your service. The consequences will sooner or later reflect poorly on your reputation. Becoming a real estate agent requires a lot of patience and objectiveness. Nothing can be built overnight, and the same goes for this job as well. Learning about the tricks of the trade and how to use them on your behalf comes with time.
But one of the first things everyone learns here is the importance of the location. A good location of your market is one of the critical factors that help make a sale and target customers. Not all places have high property demands like Miami, LA, or New York. A location like Manhattan has always been interesting to investors because people want to be in the center of happenings. And owning property there is always a smart call since the market in such places will never lose its value.
A good real estate agent works on his self-improvement
No one is perfect, and as soon as we realize that, the faster we can make the wrong things right. We constantly learn and try to improve ourselves, but we often forget to ask for help when necessary. Every career faces difficulties at some point. Thus, to make the right decisions, sometimes we might need a second opinion. Knowing when to consult with your mentors and more experienced people in the business will help you become a better agent and a better person.
The best thing about this career is that there are no limits to growth. In the end, it all comes down to your motivation and the pace you want to take for your career advancement.
How to find one?
These are just a few secrets of a good real estate agent, but every person has their own recipe for success. Since the real estate market will always thrive, this career has no limits on growth. In the end, it all comes down to your own motivation and pace you want to take for your career advancement.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on May 7, 2021 at 5:00 PM|
Choosing a profession is tough enough on its own. And in an overpopulated world, there's a real oversaturation of professionals inside nearly every occupation. That's why it's important to dive deeper once you've decided what you want to do. Real estate agents have a great number of niche fields to choose from. Finding your niche and becoming a real estate specialist is a crucial step toward becoming successful. Let's go through some tips that'll help you get there.
Why should you choose a niche and specialize when becoming a real estate agent?
If you're wondering why you should choose a niche, you're asking a valid question. Simply because there's a vast number of different avenues investors can choose to pursue, you shouldn't spread yourself too thin. Once you've become a real estate agent, the process shouldn't end there. Choosing your niche and becoming a real estate specialist will significantly impact your business and your overall reach. People are much more likely to take on a real estate agent with excellent experience inside a single field.
Never stop researching no matter which niche you choose
Something that you should be aware of before becoming a real estate specialist is that you've chosen a profession where you'll never stop learning. Although it can sound a bit tiresome, if you genuinely love what you do, you'll see it as a real gift. No matter which niche you end up choosing, paying attention to and learning about different fields of real estate can't hurt. Knowing about many aspects of your work, even the ones that don't directly affect you, can be a great way to show your worth to potential buyers and sellers and come across as reliable and knowledgeable.
Find the right real estate referral company
Once you've narrowed down your search, you need to find a way to finalize your decision and be happy about it. Working alongside a real estate referral company is a great way to get more out of your profession.
Create a thorough analysis of your local demographic
Knowing your demographic and what they're after will help you become a great real estate specialist. Researching the trends that are common in your target demographic is an excellent way to do this. If there's a surge of Millennials in your area, you'll adjust to their needs, and so on. Something that you should take into account is paying particular attention to under-served groups. One of the largest under-served groups in the US is the Hispanic population. Learning about the differences between their subgroups and being cautious about accidentally alienating some of these groups will make you a great real estate agent.
You should narrow down your geographic area as well
Paying attention to the geographic area that you're targeting is also really important. If you wish to become a real estate specialist that's respected and offers quality, focus on a specific area. This is mainly because buyers and sellers often go through different referral programs to find the best agent. If you're connected to a referral program and pick a geographic niche, you can increase your market presence more quickly. This will result in your name popping up and being among the top results when people search for specialists in their area.
Popular niches to choose from
If you're not too sure what you want to specialize in after becoming a real estate agent, make sure to be informed about your options. Here are the most common career choices that real estate agents go for.
● Working only with high-end properties
● Specializing in property management
● Choosing only one type of client
● Internet buyers
● Distressed properties
● Focusing on fixer-uppers
● Combining two or three niches once you become well-versed in one of them (gradually adding to the mix)
What are you passionate about?
Don't pick your real estate niche solely on what's popular or profitable. Make sure that you like what you choose to do. Becoming a real estate specialist isn't a piece of cake, and you shouldn't put that much effort into something you're not passionate about. Think about the things you enjoy about real estate. Where do you see yourself? What are you good at? Answering these questions will get you closer to your answer. Another thing that might help is talking to the real estate agents that work inside the niche fields you're considering. This way, you'll get all the good and the bad sides from someone who has experience.
Pair up with other specialists to offer a complete package service
No matter what kind of a real estate specialist you choose to become, make sure you create a business plan. One of the best things you can do for your career is pair up with some other specialists. That way, you can offer your clients the whole package and save them a lot of time, which will make them much more likely to choose you. For example, teaming up with skymoving.net will ensure that you offer your clients a quality moving service - something they are highly likely to need once they buy or sell their property. You can also begin cooperation with layers, notaries, storage providers, etc. But, be very careful when choosing who to partner up with.
Everyone you meet along the way might serve their purpose in your professional career. Make sure to always be friendly and helpful to the best of your abilities. You never know where you'll get recommended. Instead of focusing on building only professional connections, make sure to develop your local ones as well. Becoming a good real estate specialist depends a great deal on how much of a people person you are. You can do this through various local groups and organizations.
Make sure to market your business correctly
It's not a secret that people want to find top real estate agents that'll be able to help them. However, if you're too hard to find, it doesn't matter how great your services are. You need to be on the radar. The more people get a chance to see you and hear about your business, the more they're likely to choose you. Attaining a good marketing strategy is vital for this.
Becoming a real estate specialist takes hard work
Proving that you're good enough won't happen overnight. Becoming a real estate specialist takes time, energy, dedication, and luck. However, luck is a byproduct of hard work. You need to build your career smartly and over a more extended period of time. Be prepared for a lot of sleepless nights and long hours. However, once you begin to see the progress, it'll all be worth it.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on April 21, 2021 at 12:35 AM|
As you're probably aware, being a real estate agent, although a great profession, isn't always all that it's cracked up to be. It essentially implies that even though being a real estate agent is exciting and eventful, there are plenty of unexpected obligations. The paperwork and all the regulatory responsibilities that they have to endure can be off-putting. Nevertheless, they are unfortunately necessary. Real estate license reciprocity and portability are topics that a real estate agent must get familiar with.
What are real estate license reciprocity and portability?
Before we dig into the concept of real estate licenses in reciprocity and portability, we need to clarify what they really are. Let's separate the two for further clarification.
Inside the real estate world, reciprocity isn't always possible, but it is a thing. If an agent, for example, lives in South Dakota and wishes to relocate to Florida, they'll first need to get licensed in the state they're moving from. Without this, they won't be able to practice their profession. In some states, it is possible to get work without being licensed in the former state. However, some states allow reciprocal licensing without actually giving the right to manage transactions in that state. Real estate license reciprocity and portability may seem discouraging. However, diving into the subject will clarify all the dilemmas.
On the other hand, real estate license portability covers state laws that allow out-of-state real estate professionals to manage transactions. That's to say, without having to get a real estate agent license in the other location. If you're still wondering what the difference between the real estate licenses (reciprocity and portability) is, it's simple. Portability allows agents to cross their home state's border for business, but not as a long-term solution for agents that are moving. The three types of portability laws are cooperative, physical location, and turf states.
How the law varies in the 50 states
If an agent is looking to make their real estate company blossom in the state they're moving to, they'll need to find out how to make this possible. Since there are multiple factors that could affect how hard it'll be to get real estate licenses in reciprocity and portability, let's start with different kinds of states.
Cooperative states will allow agents from another state to enter the state to conduct their business. However, to do so, they must own a co-brokerage agreement with that state's license. Out of the 50, there are 24 cooperative states. They include Alabama, Washington, and Colorado. However, some of them have placed limitations on out-of-state agents.
● Physical Location
These states allow agents to conduct business in another state but not to enter that state for the sheer purpose of business. An agent can conduct all out-of-state business remotely. They can send their clients to view properties, negotiate transactions, etc. Nonetheless, they can do this under the condition that they physically remain in the state in which they are licensed.
When it comes to real estate licenses in reciprocity and portability, turf states are the strictest. These states don't allow agents to conduct any business in their state. Their only option to work with clients is to refer them to a licensee that works in the turf state. However, they should consider finding the best real estate agents for their clients if they cannot do the work themselves.
So, if you are an agent thinking of moving to a different state, before you call SOS Moving Los Angeles and schedule your move, make sure you have all the necessary information. If you want to continue working in your new state, you have to start on the right foot.
Joining a referral program can be of great help
No matter if an agent is struggling to get work or they're an accomplished name in the real estate world, some help is always welcome. Teaming up with a real estate referral company can help immensely. There are many great advantages of referral programs that agents can have use for. Finding clients has never been easier.
When looking to relocate interstate, there's a lot more to worry about. Once the real estate license reciprocity and portability part of the equation has been solved, there's also the moving bit to take care of. Interstate relocation can get pretty challenging. An agent who wishes to leave California and settle down in Florida for example, should start planning as soon as possible. And the planning begins with finding the place to live, packing, and booking the right movers.
If you happen to live in a non-reciprocal state but take your real estate license reciprocity and portability exams in a reciprocating state, your license will be valid. If you decide to move to another state, the license you've acquired will be honored in most of them. Nevertheless, this isn't the case in all states. For example, California and Arizona have similar requirements when it comes to licensing, but they have a mutual reciprocity agreement. It means that you won't be able to get a license to start practicing if you're relocating in between these two states without additional engagement. The best way to get the best of both worlds is to look at your particular case and then decide based on all the info you can gather by checking the specific requirements.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on February 11, 2021 at 4:05 PM|
Whether it's an acquisition or intention of selling a house, a person will likely commit to asking for professional assistance. If a buyer is unfamiliar with the local housing market or lacks negotiation skills, searching for a trusted real estate agent can be of significant importance. Real estate agents should be gatekeepers of a client's new life phase. Looking for a new house can take a particular amount of time. If it takes too long or if unexpected issues arise, the moving experience itself can feel like a heavy burden. Besides that, changing home can be quite an emotional process. They might need someone objective to save their emotions from sabotaging their right decisions. Real estate agents should know how to stand firmly on their ground. With well-shaped skills and absolute confidence, you can safely guide a client through the whole buying or selling process, as well as assist with moving arrangements to the new location. Therefore, to provide their client with the best possible service, there are a few things real estate agents should know about moving.
Navigating the housing market
Once you learn everything about your local market, you always naturally predict all possible changes. By becoming an expert in property analysis, you will be up to date with the newest market trends. The best way to keep your clients updated about the local market is by owning a blog about it. You should stick to the educational and informative aspect of your blog. You can write about top sales on the market or some latest insights. Not only is it helpful for your clients, but it can make you an even more reliable person to lean on. You can attract a variety of visitors and always evolve your expertise. It can be a great way to set yourself apart from others and assert yourself as an authority in the real estate field.
Importance of having external contacts
Information spreads at tremendous velocity nowadays, especially in the business world. Great business connections make more than half percent of the work done. During the moving process, it's expected of you to have a determined contact list of third-party professionals. House inspectors, attorneys, contractors, and moving companies are just some of the many experts that should be on your contact list. You should be able to count on them as your partners. Also, being in continuous touch with other agents keeps you informed about different buyers' interests. Many purchase regulations are essential to keep in mind and are shared continuously among agents. Having external contacts is what every professional real estate agent should have. It improves their efficiency and strengthens loyalty among clients.
Real estate agents should know how to be assertive.
Every real estate agent should have excellent communication skills. As the crucial part of every successfully worked out deal, his ability to listen and comprehend will play the central role. Whether you are talking to vendors, buyers, or your colleagues, the tone of your voice should be in accordance with your body language. Sometimes the words lose meaning if the body movements send another message to the listener. Therefore, focusing on developing the proper communication skills can significantly expand your productivity and overall quality of the service you offer. Another indispensable communication skill is the art of active listening. For some people, the relocation process can be quite stressful. Sometimes the clients won't know how to express their needs. The relationship between a real estate agent and a client should be open and comfortable. That way, you, as an agent, can easily help resolve any potential doubts or answer questions that may arise. By listening to your clients carefully and with a dose of empathy, you can better grasp what they are going through, what their needs are, and how you can assist.
Real estate agents should know the right way to look for a qualified moving company.
Is someone looking for a home of their dreams, and they need to find it quickly? A real estate agent is responsible for making their wishes come true. Is someone looking for a way to transport their valuables to their new home? A well-informed real estate agent will provide help making the right choice. They will know what the qualities of a trustworthy moving company are and how to spot potential scammers. So, what happens when a client hires the right agent and reliable movers? A perfect partnership that will enable turning this daunting task into a well-designed and constructive plan. Therefore, the primary thing real estate agents should know about moving is what the people who are moving are going through. Only that way can they help their clients through this period. With a long list of contacts, they can quickly check all moving company characteristics. Any potential scams that can arise during the search can be prevented successfully. Verifying numerous movers can be quite challenging and cause even more pressure. So, helping the clients find the right company will save them a lot of time and energy and win you some valuable referrals.
Safe relocation of home utilities.
Most real estate agents know how tense the moving process can get due to the clients' busy schedules. Some crucial parts of the relocation process are easily forgotten. When the client's head gets lost in the clouds, the real estate agent is there to remind them of the most indispensable components of the moving checklist. One of them is transferring utilities to their brand new house. For some reason, clients tend to leave this task for the end. However, this is not the best course of action as a lot of issues can develop when the time for dealing with such a complicated task finally comes. A real estate agent is conscious of the importance of thinking in advance and preventing any problems.
So, an agent should have a list of all the utilities you will have to transfer.
Those are usually internet providers, gas, electricity, water, and waste disposal. Real estate agents always have the most accurate information at hand. They are familiar with quality providers located near your new home. They know which documents are required once you begin the process. Also, in case you wish to keep your old zip code, you can always choose to keep your current providers.
When someone faces a significant life change like this, a real estate agent is their closest and the most reliable person to turn to. It's their responsibility and obligation to make everything look manageable and straightforward. Most people are looking for professional and licensed agents who are dedicated and have a flexible schedule. They are paid to work hard to facilitate the communication between the main parties and hold up the client's end of the bargain. Long years of expertise and credibility gained over time are essential when choosing a reputable real estate agent. And when you add everything real estate agents should know about moving, you become a professional that can cater to every possible client’s need.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on January 8, 2021 at 1:10 PM|
Right next to a strong knowledge-base, building and nurturing relationships with your clients is the backbone of eminence in the real estate business. Statistics show that buyers and sellers are most likely to trust either a referral from a friend or a family member or exquisite testimonials from satisfied clients to find their real estate agent. Both referrals and testimonials result from building a relationship with clients as their real estate agent. Although it requires a great deal of time, energy, and devotion to establish trust, it always pays off.
Treat them as individuals
Instead of treating your clients merely as a lucrative transaction opportunity or just another appointment, take an interest in them as individuals.
● Treat them with basic respect. Firstly, showing that you identify with your client as a person shows respect, which they deserve. Moreover, it guarantees a kind of personalized experience every customer wants.
● Listen to them. Every purchase or sale is a unique journey, made up of lots of variables and deviations depending on your clients' specific interests and concerns. So, take careful note of, and show genuine interest in their worries, ideas, thoughts, and requests. That will be the crucial factor in building trust and establishing a quality relationship with your clients. In other words, your clients will repay it with loyalty, which will make your business sustainable in the long run.
● Value their time. If you want to build trust and respect in business, you need to meet your deadlines, show up to your appointments, and be punctual. Don't cancel or reschedule your meetings last-minute because this tells your clients that you have little or no consideration for their precious time. In case something affects your ability to honor a deadline or be at a meeting, contact your clients as soon as you can to explain, apologize, and set a different date.
● Care about them. Simply selling a home is not your full job description. Your job is to make your clients' satisfaction your priority. That includes catering to your clients' needs and genuinely caring about their specific situation.
Make integrity the foundation of your work
Honesty and transparency are some of the most valued traits in a real estate agent. Therefore, during the check-ins and meetings with your clients, make sure to provide full disclosures and detailed information about any important changes occurring during the process. Instead of bold claims and idealistic promises, your clients would be much more appreciative of a trusted advisor who has realistic expectations and follows through. Always be direct about what you can and cannot do in specific circumstances, and only make promises you can keep. In case you make a mistake, don't be afraid of owning up to it. And, in case you change your view or opinion on something, don't be scared to admit it. Doing so makes you appear that much trustworthy to your clients.
Supplying your client base with resources includes publishing helpful and creative content about the real estate trends, tips, new ideas, experiences, your perspective, and the industry in general. Regular useful, informative updates on your blog have turned out to have a positive effect on the relationship with your long-term clients, attracting a fan base, as well as proving to the prospects that you both care and have a lot of knowledge and expertise to offer. Take, for example, relocation companies like Straight Shot Moving, which regularly update their blogs with tips on making the moving process as smooth as possible. Such an online presence helps establish an image as someone who is client-oriented and constantly seeking new ways, tips, and strategies that can be useful to your clients. It works both as a support system for your clients and a marketing strategy for your business.
Learn from your audience
Even better, engage with your target audience. Post charts or questions on your social media account to find out what your audience thinks about various subjects. Find out if they have any opinion on the matter, questions, or even tips or advice for how you can perfect your craft. Showing that you value their ideas is bound to facilitate a quality relationship between an estate agent and a client.
Express your gratitude
Don't be fixated only on welcoming new clients. Instead, express your gratitude to your existing client base as well. Show that you care by rewarding them with special discounts, reward program offers, exclusive freebies, etc. Add a personal touch by remembering your client's specific circumstances, and deliver a small, thoughtful gift on their moving day. Even something as simple as a quick phone call to see how they've settled in their new residence or a handwritten "thank you" card can earn you some referrals. Remember that common courtesy works miracles when building a relationship with clients. Therefore, do not hesitate with expressions of gratitude, and always look for new ways to show how thankful you are.
Conduct regular check-ins
Regular communication is key to building a relationship with clients as a real estate agent. For this reason, you need to provide a way for your clients to contact you whenever they need to discuss something with you. Responsiveness and fast turnaround time go a long way, so make sure they can reach you at all times. Furthermore, keeping them up-to-date about the developments and progress will be much appreciated. Regular feedback and appointments show them how dedicated you are to their cause and success.
Build your network
While on the subject of resources, your value will also be measured by the connections you have. Focusing on building your network will significantly promote your position and establish you as an expert. For example, when the time comes for your client to move to their new home, you will be able to recommend a reputable moving company. Florida has to offer great local service, so your clients can relax knowing they're in good hands. When you're able to provide your clients with a great deal of off-market information and connections they might need in the process, you become that much more valuable to them.
Show your human side
It's perfectly ok, if not even desirable, to show your human side to your clients when the time seems fitting. If everything is about business all the time, building a relationship with clients becomes nearly impossible for a real estate agent. In other words, because of that kind of robot behavior, the two parties will have a hard time relating as human beings. So, when appropriate, don't hesitate to share a few laughs and get to know your clients better.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on October 21, 2020 at 12:20 AM|
As a real estate agent, your marketing efforts are what can set you apart from the competition. However, will all the changes brought on by COVID-19, standing out from the crowd has become even more vital. So, we figured that now is the perfect time to share with you some of the best real estate marketing ideas and trends for 2020.
You have to stay on top of your game if you want your business to grow. As we all know, lead generation is an essential aspect of your marketing efforts. The more leads you have, the higher your chances of closing a deal. While real estate referral programs are a step in the right direction, there are many more tactics you can employ.
The social media marketing game is your most important asset
With time, we all became more conscious of how vital brand building is. People will trust you more if they recognize your identity, and the situation is similar when it comes to social media.
Nowadays, these platforms are the most effective tool for generating leads in the real estate industry. Think about it and leverage the use of media like Facebook, Instagram, Twitter, and LinkedIn. Feel free to experiment, reach out, engage, and build new relationships with your clients.
Always keep connections with your previous clients as well, even when the deal has been closed. This will help with promoting your products and building authority in your niche. The three things you need to keep in mind are:
● Share content that is relevant
● Answer comments and questions
● Always be in the social media circle
Follow up on old and create new leads
Building on the previous topic, this is another crucial point that many real estate agents seem to forget about. Never neglect stalled leads. If a customer isn't ready to make a purchase right away, don't forget about them or delete them from your contact list, as this will benefit no one.
Call them back, or at least send an email after a few months have passed. However, be careful not to make them feel cornered or pressured to buy. Just give them a notice that you didn't forget about them and that you're there if they need your services.
Another thing you can do to boost your prospects is to partner with companies that are in the industries closely connected to yours. If you pair up with moving companies, home decor businesses, and contractors, you'll be able to offer useful tips to your customers at all times. You will leave an impression of knowledge and trust, and that is precisely what you want to achieve.
Get quality testimonials
As we all know, word of mouth can have a significant impact on the success of any business. Not only if you're doing business locally, but even if you're an agent working with international clients. Those looking to purchase a home are likely to ask their friends or family for recommendations.
And that's why getting good testimonials is still one of the current real estate marketing ideas and trends. They'll help build and make your credibility even stronger. You shouldn't shy away from asking your past clients to leave a helpful review or tell their friends about your services.
You'll be amazed by just how many constructive and honest testimonials you can get simply by asking. Of course, you need to do everything in your power to ensure that your clients have a positive experience from working with you if you want them to leave such a review.
Build a mobile-friendly website
Having a website is essential in this day and age, as it represents your virtual business card. The real estate and relocation industries are closely connected, and if you check out spydermoving.com, you will see how the latter has significantly benefited from establishing a site.
The best thing is that your website doesn't have to be complicated or look expensive. The most important things are that it is user friendly and optimized for mobile devices. Having a website of your own ensures a cohesive online presence in your niche, and if you decide to switch brokerage in the future, you won't lose anything.
Develop your own or join a referral system
Referrals are another one of the fail-proof lead generation strategies. Whether you decide to join an existing program or rely solely on your connections, these contacts are highly valuable and reliable.
This is just one more reason to stay connected with your previous clients. These people are your best advocates. Even your friends and family can be a source of leads. When someone vouches for your service, you can offer them certain discounts as a thank you.
Always strive to give the best service possible, and show that you appreciate them trusting you. After everything is done, you can ask for a referral. Make it a habit, and you'll benefit from this immensely.
Strengthen your network
One thing you should keep in mind is that real estate is a people business. This means that for agents, the imperative is to build their connections with partners, suppliers, and client base. Typically, the best way to do this is by attending seminars, conferences, and membership group meetings.
Nowadays, however, these things are a bit restricted. So, make it your goal to do the same thing but using your online presence. Use all of our real estate marketing ideas and trends for 2020, and we're sure you won't have any problems achieving what you set out to do.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on September 17, 2020 at 5:20 PM|
The world is changing before our eyes. We are able to see how big technological improvements change lives every day. For example, in 2010 just 1.8 billion people had access to high-speed internet connections. By 2016 that number almost doubled. It seems that by the end of 2021, you'll be able to get WiFi pretty much anywhere on the globe.
Additionally, things like the coronavirus pandemic have only sped this process up as more and more people simply have to work from home. In the last few months, even we real estate agents got their square share of working from home. So, what can we expect to get out of it, and how exactly will working from home impact real estate? Well, we're here to find out.
Expensive work centers will become less desired
As we all know, the cost of real estate is very high in large cities like New York, San Francisco, and Los Angeles. We all dream about selling those and working in such a major employment hub. Some even succeed. However, with more and more people working remotely, not many people will have to live so close to their work.
Therefore, if you're looking for strategies to grow your real estate business in 2020, make sure to look further than these main hubs. Many companies move to places where the quality of life is high but job prospects low, and those are the ones you should focus on. We'll see the ascending values of the properties in the nicest vacation spots and some locations that are not that desirable now but will become more wanted. But that's just the first of many examples of how working from home will impact real estate.
Workers will stay out of downtown
Unfortunately, not everyone can afford or be able to work from home every day. Some employees want to see their teams together more often than others. However, recent studies have shown that almost 50% of Americans would like to work remotely at least some amount of time. And this newfound freedom will soon be widely available, so we can expect to see many more young professionals settling down in small towns, like Exeter.
People are willing to commute a little longer if they have to do it only a few times a week. In addition, they get a bigger home, a nicer car, better schools, and prettier neighborhoods. Simply put, a better quality of life. It's a no brainer, really.
Demand will develop for different specific housing features
Home offices are more important now than they have ever been. Nowadays, no one wants to work from their sofa or a Starbucks. Although it's easy to integrate the office space into a single-family home, with multifamily ones it's a little bit harder. Especially if we're talking about rentals.
However, there is one rising trend that some multifamily homeowners are adopting. Co-working spaces can be a major hit and success. Implementing some of the tech gadgets that can boost the value of your commercial property into these co-working rooms can be very beneficial. So, when picking the next houses to work on, be sure to remember this.
However, that does not mean the popularity of cities is going anywhere. Although it's predicted that many people will choose more affordable destinations, the demand for the downtown areas will stay pretty much the same.
There's a lot of restaurants, entertainment options, and cultural events there and that's not easy to replicate in the suburbs. So, although the type of people living downtown may change, there surely won't be a decrease in the number of residents in it.
Be at the right place at the right time
If there's one thing that we've learned from history is that in our world, succeeding in business is all about giving people what they want just when they need it. As our friends from Preferred Movers NH state, this is exactly what revolutionized the moving industry all those years ago. Flexible workspace and traditional office solutions were everything then, but the future will look a little bit different.
Your clients already have the option to choose a place to work from a thousand companies all over the world. This suits employers as well as now they have a global pit of talents to choose from. It's a win-win situation. But, where exactly do real estate agents fit in the whole story?
What to look for?
Big scores as we know them are gone. Traditional big office space rentals are behind us these days. Instead, think about working with satellite office spaces that are near residential areas. This way, the companies are paying for what they need and if you get in touch with lots of them, you can get yourself a nice commission.
Another way to go would be to work with international clients. A big number of large companies and corporations still need headquarters in the U.S., and that's where you step in. If you stay educated and in-sync with everything that's happening you can find your luck in this sphere also.
That's pretty much how working from home will impact real estate. The structure of people living downtown will change, suburbs will become even more popular, and many of us will migrate towards more affordable locations. When it comes to commercial space, flexibility is the key. Keep that in mind and you'll be perfectly fine.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on August 14, 2020 at 5:30 PM|
Whether you are an architect, a programmer, or a real estate agent – you need an office. As you can imagine, there are different types of offices. For some, it’s a small desk in their living room. For others, it’s the top floor of a skyscraper. And then there is everyone in between.
Regardless, the most important thing is that it suits your needs and budget. However, in order to fulfill its purpose, an office needs a couple things more. It needs something that will attract all those potential buyers, customers, and clients, right? Well, of course! Your office needs to present you and your services in the best possible light.
As a real estate agent, you are probably aware that keeping up appearances is really important. If so, have you thought about what the design of your real estate office says about you? Fear not, we are here to help you answer that last question. Thus, if this is something that may interest you, keep on reading. Who knows, maybe it will even inspire you to think of some strategies that can help you grow your real estate business as well.
Location, Location, Location!
You, as a real estate agent, already know that location is what sells a property when all is said and done. Bear in mind that the location of your real estate office is just as important as the locations of the real estate you are trying to sell.
For example, if your office is in Beverly Hills, you are telling all your clients that you are working with luxury homes. If your office is in the San Francisco urban area, you are telling your clients that you are working with condos and apartments which are located in smart buildings of trendy urban areas. Following this logic, having a basement office in an unassuming building will perhaps send the wrong message to any potential clients. You might seem suspicious and like you will provide them with an experience that they would rather avoid.
As you can see, the location of your real estate office says a lot about you as a business person. Have that in mind when especially if you are planning to move into a new space. Location is the thing that can both make and break your real estate business.
Care and Attention to Detail
Your office can be equipped with the best furniture, expensive art pieces, and filled with electronics worth thousands and thousands of dollars. What will all this say about you? It will say that you mean business and that you take your job seriously.
However, giving off the right vibe doesn’t have to break the bank. It is also important to show that you care about your clients. That is, you need to show that your office cares and appreciates each and every client who walks through your door. How can you achieve that? Well, you can try to make everything look comfy and cozy. Do that by using comfortable furniture, scented candles, plants, flowers, etc. Offering tea, coffee or a cold beverage to your clients when they come in.
Always keep in mind that buying a home is a big step for the individual, couple or family who hired you. Thus, make sure both you and your office show care, security, and the ability to make their dreams come true. Paying attention to every detail is a quality clients value the most in a real estate agent.
Staying Up to Date
Staying up to date is another crucial quality all real estate agents must possess! It is a quality all businesses must possess, for that matter. The same applies to the office you are working in. Staying ahead of the curve shows that you care about your work and are always doing it to the best of your ability. This should be reflected in your office as well. Having out of date furniture or gadgets will send the wrong message to your clients.
So, if, for example, you decide to leave New York and start over in Florida, make sure you find an office that will say that you are up to date with everything. Do the same with furniture, equipment, and even with office supplies. Make that new office ooze confidence. If moving is not an option, renovate and remodel your current office as much as you can. Make sure that you give it a look that shows that you are following the latest trends in interior design and you will not have to worry about losing your clients at all.
Even if you want to limit the amount you spend on the design of your real estate office, you should still try to make it look as expensive as possible. It must show that you are doing well and have no problems finding new clients. If it does not, again, your potential clients will be hesitant and probably try to avoid you. Neither you nor your office can seem desperate.
Of course, sometimes the budget does not allow relocation nor remodeling. In this case, there are other, cheaper things you can do to improve the looks of your real estate office. Luckily, we live in the age of technology where we can find almost anything online. Take advantage of that! Do your research on low-budget remodeling ideas. Invest in things that are in desperate need of changing and your clients will leave your real estate office assured that you will find them their dream home.
While we are on this topic, it would not hurt to mention that you always need to show that you, yourself, breathe money and success as well! It is what it takes to become a successful real estate agent. After all, you are the best representative of your business. So, do not stop investing in yourself either. We are not saying that you need to buy expensive suits, watches, or phones. Just make sure you are always dressed smart, oozing confidence and positivity.
Written by: Lisa Robert with US Home Experts
|Posted by Park Place Realty Network on August 7, 2020 at 5:45 PM|
We get this question a lot. Agents of ours are active with a valid real estate license, but we are not members of the Realtor or MLS associations. Since we are not members, you are not required to pay their membership fees which cost on average $1,500+ a year. By not being a member, it is just about impossible for you to work a residential real estate transaction. Below are a few of the reasons:
1. You will not have access to the MLS
By being a MLS member, you have great benefits, one of them being access to all properties in your local market that are available that are active. If you are not a member, you will not have access to what is available. If you think you can borrow another agent's username and passcode, think again, as they can track their active accounts through the IP address.
2. Non-representative fees on the MLS
Within the MLS, the Realtor has a choice as to what the commission is to be paid to an agent that is a “non-rep”. Typically, they will put down 0%. If you do happen to write an offer and you are not a MLS member, the Realtor can then revert back to this non-rep fee and pay you nothing once the transaction closes.
3. The Realtor association owns the copyrights to their contracts
If you have reviewed a real estate contract, it was probably made by an attorney through the Realtor association. If you try and write an offer on a property with one of these contracts and you are not a Realtor member, you could be setting yourself up for a potential lawsuit. If you do find another contract that is not owned by the Realtor association, then the agent you do send it to will not recognize it.
4. Realtors get a special electronic key to access homes
The majority of homes that are active on the MLS nowadays have an electronic lockbox to access the home. This lockbox is great for the homeowners as it provides security to who can access the home, what times they come in, which agent was inside the home, and for how long. The problem is it can only be accessed through an electronic key in which only Realtor members have access.
If you are wanting to sell real estate in your local market, then joining your local board of Realtors and MLS is your best option. If you do not want to pay their annual fees and are interested in referring out your business to a top agent worldwide, while a Realtor does all the work for you, take a look at Park Place’s website.
|Posted by Park Place Realty Network on July 29, 2020 at 3:15 PM|
Although surviving in a crowded industry such as real estate has proven to be an uphill battle, it is still no less than an enticing business to invest in. Consequently, after building the right foundation, any real estate agent, big or small, will look for ways to take their business’s growth to the next level, and stand out among the crowd. This article is meant to bring forth the fact that having the right strategies is the key to achieving the ultimate goal of any business – earning more profits. The right tactics will not only improve your chances of growing your real estate business in 2020, but will also help you avoid the errors that could potentially hijack your success as you grow.
Elevate your marketing plan to a whole new level
The fact is that today, most consumers start their search for property online. Creating a website for your real estate business will not only display potential clients what you have to offer, but will also help with building your customer loyalty.
Upgrade your website
However, if you want to get the most out of this kind of promotion and build your niche, your website needs to meet certain standards. In order for your audience to stick around, you will need to show your portfolio in an enticing manner.
What will go a long way are some HD or drone images, quality videos and info about neighborhoods, enjoyable and useful blog posts, instruction from professionals, market value data, search options by map or feature, etc.
Increase its visibility
Unquestionably, the high-quality content and good looks of your website are great both for cultivating customer trust as well as getting them to visit and take interest in your website. However, let’s be real - it will not be found on its own. It might cost some money upfront, but a solid, SEO-focused website is a crucial basis for every fruitful real estate business.
Although there’s an ongoing debate among business owners about whether strategies regarding SEO or SEM still work in 2020 or not, the reality is – they do! SEO is still one of the valuable marketing strategies to grow your real estate business in 2020, though many of the practices and methods have changed. Namely, Google has improved its understanding of the contexts of users’ searches and their genuine intent. Therefore, a much better practice is to create content that is optimized to provide valuable answers to users’ questions, than to focus on how often a specific keyword is used.
Devote to its promotion
Although having an eye-catching website is critical to your real estate success, it is only the first step. Namely, the traditional way of marketing is no longer sufficient in 2020. Instead, a new, state-of-the-art marketing strategy is the crux of reaching a more favorable position. It implies using numerous marketing strategies such as e-mail campaigns and social media marketing, through different mediums, to increase your website’s visibility. Social media sites are relatively low-cost, with the potential for huge outreach – so, if you haven’t already, learn how to use it to your advantage.
Differentiate yourself from your competition
Remember when we spoke about standing out from the crowd in 2020? The best way to accomplish this is by taking advantage of modern-day technology. For instance, you might want to think about utilizing some interesting methods to help you elevate your listings. For example:
● Virtual home tours improve the house hunt since they allow viewers to get to know the home's features before they can take a physical tour.
● Video tours of neighborhoods boost your listings as they allow you to show off amenities of a neighborhood in which a prospective buyer or renter is looking to buy a property. Moreover, with some guided tours to outsiders, you can perfectly display your knowledge of the area, which is one of the traits clients value the most in a real estate agent.
Establish yourself as an expert
The process of establishing authority in your field starts by providing useful information that will attract more clients. The ultimate ticket to your goal is content that appeals to your audience's wants, needs, and challenges. Whatever method you decide to use, the point is to think very carefully what makes you unique and then figure out how to build that into your overall brand. To reach a bigger audience, you can try:
● Writing a book or publishing articles. This will allow you to gain exposure and grow your real estate business by sharing your opinions.
● Teaching courses and workshops. These offer the benefits of proving your expertise and building trust, and ideas are various. For instance, you can educate your audience about home-buying basics. Moreover, to show that you truly care about their experience, you can include some additional helpful tips for when they finally select their dream home, such as directing them to experts from getmovedtoday.com that could take care of their relocation process.
● Hosting online events. You can opt for teleseminars or webinars with the help of a virtual platform instead of presenting face-to-face. If you don't already have a solid following, start by offering events for free to build your audience and grow your mailing list.
● Sponsoring local events, sports teams, or building projects. Sponsorships are a great way to both advertise your business and make a difference in your community.
● Volunteering. By creating your own project for the community, you can show that you truly care about its residents and promote your business at the same time.
Invest in the commercial property sector
If you have been thinking about expanding your investments into the commercial property sector and are ready to make the leap, let us break it down for you. Commercial property investment is considered to be extremely profitable, especially in 2020. Generally, this is because of higher income potential, longer leases, lower vacancy rates, and less competition when compared to other types of real estate. However, in order for this investment to pay off in 2020, potential commercial investors should definitely do their homework.
It would be best to not only research top areas for overall investment prospects, but also keep up with the trends and changes that are going to shape the future of this sector. Moreover, it is always a great idea to maintain a good relationship with your clients. The reason? Well, for example, changing the location of your business in Florida is a cause to start looking for a real estate agent and a new space to set up your office. And, if it just so happens that some of your former clients have a friend or a relative in such a situation, maintaining the relationship with your former clients will enhance the prospects of your name being the first in mind.
Recession-proof your real estate business
The reality is that real estate market experiences natural cycles, and if you haven’t already crafted a plan for weathering the storm, the time is now! Moreover, the novel coronavirus pandemic has had a profound effect on the US real estate market and economy, and the possibility of a 2020 recession should not be excluded. If you’re serious about growing your real estate business during a slow market, then you’ll have to recession-proof your business. This includes your income, expenses, operations, and marketing.
Achieve boss-level organization
CRM software systems are incredibly useful in the real estate business, because home buying is a very lengthy process, and these offer cutting edge business management with minimal wasted time. What is more, you don’t have to break the bank to get one. You will be able to regulate leads, track your lead generation campaign, organize your contacts, upload all documentation, and follow all current real estate trends.
Written by: Lisa Robert with US Moving Experts