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Real estate marketing ideas and trends for 2020

Posted by Park Place Realty Network on October 21, 2020 at 12:20 AM Comments comments (0)

As a real estate agent, your marketing efforts are what can set you apart from the competition. However, will all the changes brought on by COVID-19, standing out from the crowd has become even more vital. So, we figured that now is the perfect time to share with you some of the best real estate marketing ideas and trends for 2020.

You have to stay on top of your game if you want your business to grow. As we all know, lead generation is an essential aspect of your marketing efforts. The more leads you have, the higher your chances of closing a deal. While real estate referral programs are a step in the right direction, there are many more tactics you can employ.

The social media marketing game is your most important asset

With time, we all became more conscious of how vital brand building is. People will trust you more if they recognize your identity, and the situation is similar when it comes to social media.

Nowadays, these platforms are the most effective tool for generating leads in the real estate industry. Think about it and leverage the use of media like Facebook, Instagram, Twitter, and LinkedIn. Feel free to experiment, reach out, engage, and build new relationships with your clients.

Always keep connections with your previous clients as well, even when the deal has been closed. This will help with promoting your products and building authority in your niche. The three things you need to keep in mind are:

● Share content that is relevant

● Answer comments and questions

● Always be in the social media circle

Follow up on old and create new leads

Building on the previous topic, this is another crucial point that many real estate agents seem to forget about. Never neglect stalled leads. If a customer isn't ready to make a purchase right away, don't forget about them or delete them from your contact list, as this will benefit no one.

Call them back, or at least send an email after a few months have passed. However, be careful not to make them feel cornered or pressured to buy. Just give them a notice that you didn't forget about them and that you're there if they need your services.

Another thing you can do to boost your prospects is to partner with companies that are in the industries closely connected to yours. If you pair up with moving companies, home decor businesses, and contractors, you'll be able to offer useful tips to your customers at all times. You will leave an impression of knowledge and trust, and that is precisely what you want to achieve.

Get quality testimonials

As we all know, word of mouth can have a significant impact on the success of any business. Not only if you're doing business locally, but even if you're an agent working with international clients. Those looking to purchase a home are likely to ask their friends or family for recommendations.

And that's why getting good testimonials is still one of the current real estate marketing ideas and trends. They'll help build and make your credibility even stronger. You shouldn't shy away from asking your past clients to leave a helpful review or tell their friends about your services.

You'll be amazed by just how many constructive and honest testimonials you can get simply by asking. Of course, you need to do everything in your power to ensure that your clients have a positive experience from working with you if you want them to leave such a review.

Build a mobile-friendly website

Having a website is essential in this day and age, as it represents your virtual business card. The real estate and relocation industries are closely connected, and if you check out spydermoving.com, you will see how the latter has significantly benefited from establishing a site.

The best thing is that your website doesn't have to be complicated or look expensive. The most important things are that it is user friendly and optimized for mobile devices. Having a website of your own ensures a cohesive online presence in your niche, and if you decide to switch brokerage in the future, you won't lose anything.

Develop your own or join a referral system

Referrals are another one of the fail-proof lead generation strategies. Whether you decide to join an existing program or rely solely on your connections, these contacts are highly valuable and reliable.

This is just one more reason to stay connected with your previous clients. These people are your best advocates. Even your friends and family can be a source of leads. When someone vouches for your service, you can offer them certain discounts as a thank you.

Always strive to give the best service possible, and show that you appreciate them trusting you. After everything is done, you can ask for a referral. Make it a habit, and you'll benefit from this immensely.

Strengthen your network

One thing you should keep in mind is that real estate is a people business. This means that for agents, the imperative is to build their connections with partners, suppliers, and client base. Typically, the best way to do this is by attending seminars, conferences, and membership group meetings.

Nowadays, however, these things are a bit restricted. So, make it your goal to do the same thing but using your online presence. Use all of our real estate marketing ideas and trends for 2020, and we're sure you won't have any problems achieving what you set out to do.


Written by: Lisa Robert with US Home Experts


How Working from Home Will Impact Real Estate

Posted by Park Place Realty Network on September 17, 2020 at 5:20 PM Comments comments (0)

The world is changing before our eyes. We are able to see how big technological improvements change lives every day. For example, in 2010 just 1.8 billion people had access to high-speed internet connections. By 2016 that number almost doubled. It seems that by the end of 2021, you'll be able to get WiFi pretty much anywhere on the globe.

Additionally, things like the coronavirus pandemic have only sped this process up as more and more people simply have to work from home. In the last few months, even we real estate agents got their square share of working from home. So, what can we expect to get out of it, and how exactly will working from home impact real estate? Well, we're here to find out.

Expensive work centers will become less desired

As we all know, the cost of real estate is very high in large cities like New York, San Francisco, and Los Angeles. We all dream about selling those and working in such a major employment hub. Some even succeed. However, with more and more people working remotely, not many people will have to live so close to their work.

Therefore, if you're looking for strategies to grow your real estate business in 2020, make sure to look further than these main hubs. Many companies move to places where the quality of life is high but job prospects low, and those are the ones you should focus on. We'll see the ascending values of the properties in the nicest vacation spots and some locations that are not that desirable now but will become more wanted. But that's just the first of many examples of how working from home will impact real estate.


Workers will stay out of downtown

Unfortunately, not everyone can afford or be able to work from home every day. Some employees want to see their teams together more often than others. However, recent studies have shown that almost 50% of Americans would like to work remotely at least some amount of time. And this newfound freedom will soon be widely available, so we can expect to see many more young professionals settling down in small towns, like Exeter.

People are willing to commute a little longer if they have to do it only a few times a week. In addition, they get a bigger home, a nicer car, better schools, and prettier neighborhoods. Simply put, a better quality of life. It's a no brainer, really.

Demand will develop for different specific housing features

Home offices are more important now than they have ever been. Nowadays, no one wants to work from their sofa or a Starbucks. Although it's easy to integrate the office space into a single-family home, with multifamily ones it's a little bit harder. Especially if we're talking about rentals.

However, there is one rising trend that some multifamily homeowners are adopting. Co-working spaces can be a major hit and success. Implementing some of the tech gadgets that can boost the value of your commercial property into these co-working rooms can be very beneficial. So, when picking the next houses to work on, be sure to remember this.

However, that does not mean the popularity of cities is going anywhere. Although it's predicted that many people will choose more affordable destinations, the demand for the downtown areas will stay pretty much the same.

There's a lot of restaurants, entertainment options, and cultural events there and that's not easy to replicate in the suburbs. So, although the type of people living downtown may change, there surely won't be a decrease in the number of residents in it.


Be at the right place at the right time

If there's one thing that we've learned from history is that in our world, succeeding in business is all about giving people what they want just when they need it. As our friends from Preferred Movers NH state, this is exactly what revolutionized the moving industry all those years ago. Flexible workspace and traditional office solutions were everything then, but the future will look a little bit different.

Your clients already have the option to choose a place to work from a thousand companies all over the world. This suits employers as well as now they have a global pit of talents to choose from. It's a win-win situation. But, where exactly do real estate agents fit in the whole story?

What to look for?

Big scores as we know them are gone. Traditional big office space rentals are behind us these days. Instead, think about working with satellite office spaces that are near residential areas. This way, the companies are paying for what they need and if you get in touch with lots of them, you can get yourself a nice commission.

Another way to go would be to work with international clients. A big number of large companies and corporations still need headquarters in the U.S., and that's where you step in. If you stay educated and in-sync with everything that's happening you can find your luck in this sphere also.



That's pretty much how working from home will impact real estate. The structure of people living downtown will change, suburbs will become even more popular, and many of us will migrate towards more affordable locations. When it comes to commercial space, flexibility is the key. Keep that in mind and you'll be perfectly fine.


Written by: Lisa Robert with US Home Experts


What does the design of your real estate office say about you?

Posted by Park Place Realty Network on August 14, 2020 at 5:30 PM Comments comments (0)

Whether you are an architect, a programmer, or a real estate agent – you need an office. As you can imagine, there are different types of offices. For some, it’s a small desk in their living room. For others, it’s the top floor of a skyscraper. And then there is everyone in between.

Regardless, the most important thing is that it suits your needs and budget. However, in order to fulfill its purpose, an office needs a couple things more. It needs something that will attract all those potential buyers, customers, and clients, right? Well, of course! Your office needs to present you and your services in the best possible light.

As a real estate agent, you are probably aware that keeping up appearances is really important. If so, have you thought about what the design of your real estate office says about you? Fear not, we are here to help you answer that last question. Thus, if this is something that may interest you, keep on reading. Who knows, maybe it will even inspire you to think of some strategies that can help you grow your real estate business as well.

Location, Location, Location!

You, as a real estate agent, already know that location is what sells a property when all is said and done. Bear in mind that the location of your real estate office is just as important as the locations of the real estate you are trying to sell.

For example, if your office is in Beverly Hills, you are telling all your clients that you are working with luxury homes. If your office is in the San Francisco urban area, you are telling your clients that you are working with condos and apartments which are located in smart buildings of trendy urban areas. Following this logic, having a basement office in an unassuming building will perhaps send the wrong message to any potential clients. You might seem suspicious and like you will provide them with an experience that they would rather avoid.

As you can see, the location of your real estate office says a lot about you as a business person. Have that in mind when especially if you are planning to move into a new space. Location is the thing that can both make and break your real estate business.

Care and Attention to Detail

Your office can be equipped with the best furniture, expensive art pieces, and filled with electronics worth thousands and thousands of dollars. What will all this say about you? It will say that you mean business and that you take your job seriously.

However, giving off the right vibe doesn’t have to break the bank. It is also important to show that you care about your clients. That is, you need to show that your office cares and appreciates each and every client who walks through your door. How can you achieve that? Well, you can try to make everything look comfy and cozy. Do that by using comfortable furniture, scented candles, plants, flowers, etc. Offering tea, coffee or a cold beverage to your clients when they come in.

Always keep in mind that buying a home is a big step for the individual, couple or family who hired you. Thus, make sure both you and your office show care, security, and the ability to make their dreams come true. Paying attention to every detail is a quality clients value the most in a real estate agent.

Staying Up to Date

Staying up to date is another crucial quality all real estate agents must possess! It is a quality all businesses must possess, for that matter. The same applies to the office you are working in. Staying ahead of the curve shows that you care about your work and are always doing it to the best of your ability. This should be reflected in your office as well. Having out of date furniture or gadgets will send the wrong message to your clients.

So, if, for example, you decide to leave New York and start over in Florida, make sure you find an office that will say that you are up to date with everything. Do the same with furniture, equipment, and even with office supplies. Make that new office ooze confidence. If moving is not an option, renovate and remodel your current office as much as you can. Make sure that you give it a look that shows that you are following the latest trends in interior design and you will not have to worry about losing your clients at all.


Even if you want to limit the amount you spend on the design of your real estate office, you should still try to make it look as expensive as possible. It must show that you are doing well and have no problems finding new clients. If it does not, again, your potential clients will be hesitant and probably try to avoid you. Neither you nor your office can seem desperate.

Of course, sometimes the budget does not allow relocation nor remodeling. In this case, there are other, cheaper things you can do to improve the looks of your real estate office. Luckily, we live in the age of technology where we can find almost anything online. Take advantage of that! Do your research on low-budget remodeling ideas. Invest in things that are in desperate need of changing and your clients will leave your real estate office assured that you will find them their dream home.

While we are on this topic, it would not hurt to mention that you always need to show that you, yourself, breathe money and success as well! It is what it takes to become a successful real estate agent. After all, you are the best representative of your business. So, do not stop investing in yourself either. We are not saying that you need to buy expensive suits, watches, or phones. Just make sure you are always dressed smart, oozing confidence and positivity.

Written by: Lisa Robert with US Home Experts


Can I sell real estate without being a Realtor/MLS member?

Posted by Park Place Realty Network on August 7, 2020 at 5:45 PM Comments comments (0)

We get this question a lot. Agents of ours are active with a valid real estate license, but we are not members of the Realtor or MLS associations. Since we are not members, you are not required to pay their membership fees which cost on average $1,500+ a year. By not being a member, it is just about impossible for you to work a residential real estate transaction. Below are a few of the reasons:

1. You will not have access to the MLS

By being a MLS member, you have great benefits, one of them being access to all properties in your local market that are available that are active. If you are not a member, you will not have access to what is available. If you think you can borrow another agent's username and passcode, think again, as they can track their active accounts through the IP address. 

2. Non-representative fees on the MLS

Within the MLS, the Realtor has a choice as to what the commission is to be paid to an agent that is a “non-rep”. Typically, they will put down 0%. If you do happen to write an offer and you are not a MLS member, the Realtor can then revert back to this non-rep fee and pay you nothing once the transaction closes.

3. The Realtor association owns the copyrights to their contracts

If you have reviewed a real estate contract, it was probably made by an attorney through the Realtor association. If you try and write an offer on a property with one of these contracts and you are not a Realtor member, you could be setting yourself up for a potential lawsuit. If you do find another contract that is not owned by the Realtor association, then the agent you do send it to will not recognize it.

4. Realtors get a special electronic key to access homes

The majority of homes that are active on the MLS nowadays have an electronic lockbox to access the home. This lockbox is great for the homeowners as it provides security to who can access the home, what times they come in, which agent was inside the home, and for how long. The problem is it can only be accessed through an electronic key in which only Realtor members have access.


If you are wanting to sell real estate in your local market, then joining your local board of Realtors and MLS is your best option. If you do not want to pay their annual fees and are interested in referring out your business to a top agent worldwide, while a Realtor does all the work for you, take a look at Park Place’s website.


Strategies to grow your real estate business in 2020

Posted by Park Place Realty Network on July 29, 2020 at 3:15 PM Comments comments (0)

Although surviving in a crowded industry such as real estate has proven to be an uphill battle, it is still no less than an enticing business to invest in. Consequently, after building the right foundation, any real estate agent, big or small, will look for ways to take their business’s growth to the next level, and stand out among the crowd. This article is meant to bring forth the fact that having the right strategies is the key to achieving the ultimate goal of any business – earning more profits. The right tactics will not only improve your chances of growing your real estate business in 2020, but will also help you avoid the errors that could potentially hijack your success as you grow.


Elevate your marketing plan to a whole new level

The fact is that today, most consumers start their search for property online. Creating a website for your real estate business will not only display potential clients what you have to offer, but will also help with building your customer loyalty.

Upgrade your website

However, if you want to get the most out of this kind of promotion and build your niche, your website needs to meet certain standards. In order for your audience to stick around, you will need to show your portfolio in an enticing manner.


What will go a long way are some HD or drone images, quality videos and info about neighborhoods, enjoyable and useful blog posts, instruction from professionals, market value data, search options by map or feature, etc.

Increase its visibility

Unquestionably, the high-quality content and good looks of your website are great both for cultivating customer trust as well as getting them to visit and take interest in your website. However, let’s be real - it will not be found on its own. It might cost some money upfront, but a solid, SEO-focused website is a crucial basis for every fruitful real estate business.


Although there’s an ongoing debate among business owners about whether strategies regarding SEO or SEM still work in 2020 or not, the reality is – they do! SEO is still one of the valuable marketing strategies to grow your real estate business in 2020, though many of the practices and methods have changed. Namely, Google has improved its understanding of the contexts of users’ searches and their genuine intent. Therefore, a much better practice is to create content that is optimized to provide valuable answers to users’ questions, than to focus on how often a specific keyword is used.

Devote to its promotion

Although having an eye-catching website is critical to your real estate success, it is only the first step. Namely, the traditional way of marketing is no longer sufficient in 2020. Instead, a new, state-of-the-art marketing strategy is the crux of reaching a more favorable position. It implies using numerous marketing strategies such as e-mail campaigns and social media marketing, through different mediums, to increase your website’s visibility. Social media sites are relatively low-cost, with the potential for huge outreach – so, if you haven’t already, learn how to use it to your advantage.


Differentiate yourself from your competition

Remember when we spoke about standing out from the crowd in 2020? The best way to accomplish this is by taking advantage of modern-day technology. For instance, you might want to think about utilizing some interesting methods to help you elevate your listings. For example:

● Virtual home tours improve the house hunt since they allow viewers to get to know the home's features before they can take a physical tour.

● Video tours of neighborhoods boost your listings as they allow you to show off amenities of a neighborhood in which a prospective buyer or renter is looking to buy a property. Moreover, with some guided tours to outsiders, you can perfectly display your knowledge of the area, which is one of the traits clients value the most in a real estate agent.


Establish yourself as an expert

The process of establishing authority in your field starts by providing useful information that will attract more clients. The ultimate ticket to your goal is content that appeals to your audience's wants, needs, and challenges. Whatever method you decide to use, the point is to think very carefully what makes you unique and then figure out how to build that into your overall brand. To reach a bigger audience, you can try:

● Writing a book or publishing articles. This will allow you to gain exposure and grow your real estate business by sharing your opinions.

● Teaching courses and workshops. These offer the benefits of proving your expertise and building trust, and ideas are various. For instance, you can educate your audience about home-buying basics. Moreover, to show that you truly care about their experience, you can include some additional helpful tips for when they finally select their dream home, such as directing them to experts from getmovedtoday.com that could take care of their relocation process.

● Hosting online events. You can opt for teleseminars or webinars with the help of a virtual platform instead of presenting face-to-face. If you don't already have a solid following, start by offering events for free to build your audience and grow your mailing list.

● Sponsoring local events, sports teams, or building projects. Sponsorships are a great way to both advertise your business and make a difference in your community.

● Volunteering. By creating your own project for the community, you can show that you truly care about its residents and promote your business at the same time.

Invest in the commercial property sector

If you have been thinking about expanding your investments into the commercial property sector and are ready to make the leap, let us break it down for you. Commercial property investment is considered to be extremely profitable, especially in 2020. Generally, this is because of higher income potential, longer leases, lower vacancy rates, and less competition when compared to other types of real estate. However, in order for this investment to pay off in 2020, potential commercial investors should definitely do their homework.


It would be best to not only research top areas for overall investment prospects, but also keep up with the trends and changes that are going to shape the future of this sector. Moreover, it is always a great idea to maintain a good relationship with your clients. The reason? Well, for example, changing the location of your business in Florida is a cause to start looking for a real estate agent and a new space to set up your office. And, if it just so happens that some of your former clients have a friend or a relative in such a situation, maintaining the relationship with your former clients will enhance the prospects of your name being the first in mind.

Recession-proof your real estate business

The reality is that real estate market experiences natural cycles, and if you haven’t already crafted a plan for weathering the storm, the time is now! Moreover, the novel coronavirus pandemic has had a profound effect on the US real estate market and economy, and the possibility of a 2020 recession should not be excluded. If you’re serious about growing your real estate business during a slow market, then you’ll have to recession-proof your business. This includes your income, expenses, operations, and marketing.

Achieve boss-level organization

CRM software systems are incredibly useful in the real estate business, because home buying is a very lengthy process, and these offer cutting edge business management with minimal wasted time. What is more, you don’t have to break the bank to get one. You will be able to regulate leads, track your lead generation campaign, organize your contacts, upload all documentation, and follow all current real estate trends.



Written by: Lisa Robert with US Moving Experts


Useful tips for agents working with international clients

Posted by Park Place Realty Network on July 7, 2020 at 2:30 PM Comments comments (2)

Working as a real estate agent takes a lot of time and dedication. It also requires an immense amount of responsibility, as it means being in a position of trust and respect. However, when it comes to agents working with international clients, it can be even more complex. Having to manage someone's purchase of property without them physically present is something that takes skill and resourcefulness. Luckily, there are some tips that will help set you apart from other real estate agents.

Finding clients

Finding clients can be a bit tricky when you're an agent working with overseas buyers and sellers. One of the reasons being that traveling across the world and settling down isn't something that people do as often as moving locally. This ultimately means that your clientele isn't as wide as if you were to have a local practice.

Nonetheless, seeing how we live in a world where physical distance no longer poses a big problem, working with international clients isn't as demanding as it would have been before.

The option of using a real estate referral company as a medium

Getting familiar with the advantages of real estate referral programs is something that every real estate agent working with foreign clients should think about. This way, you'll have a trustworthy company representing you and you'll completely break the barrier of international cooperation.

Ask the pros

Taking the time to ask around and really learn the ropes of becoming an agent that's successfully working with international clients is what will guarantee your success. Getting a how-to manual from the best of the best is a great way to gain experience without putting a lot of work into it.

Of course, if you don't personally know a good real estate agent who works with international clients, there are other ways of getting in touch with them. There are programs through which you can take courses from professionals in your field and really dig into the secrets of success.

Stay educated

Apart from staying informed via other agents working with international clients, it's important to have a good grasp of your field through other sources as well.

Investing in your knowledge will take your services to another level which won't go unnoticed. This won't only result in being able to present a couple of well-established certificates, although that's a valid reason too. It will also keep you on the lookout for anything new and make doing your job much more simple and interesting.

Success takes time

One of the biggest mistakes people make when trying to become reliable real estate agents with a worldwide network of clients is thinking that recognition will come right away. No matter how good you are, there's always going to be someone better. Patience is a virtue that you can't do without if you want to prosper in this business. Take some time to really decide whether you want this or not.

Pair up with another company

A great way to upgrade your service, other than working with real estate referral programs, is pairing up with other professionals that are close to your field. Offering additional services as a part of your package while guaranteeing equal quality will surely appeal to international customers.

Since purchasing a home often goes alongside relocating, moving companies are a great option for a partnership. Their service needs to be in alignment with yours, and cooperating with professionals that are flexible and reliable such as U. Santini Moving and Storage is something that will give your company or brand a lot of integrity.

Get some insight

Successful professionals working with international clients will all tell you one thing when it comes to the secret of their success - know what the clients value most in a real estate agent.

Usually, the first thing that anyone who is looking to move across the ocean is efficiency. Finding real estate agents quickly and efficiently is something that they truly appreciate. However, getting and staying on the radar isn't always easy. Here are some ways to achieve this:

● Ads

Staying on the radar by using different kinds of advertising has proven to be a good way.

● Connections

Making connections in your line of business is a sure way to gain new clients.

● Hard work

Being competent and working hard on your goals is the best testimony of your businesses' quality.

Understand that each client is different

Being flexible with your clients is something that won't go unnoticed. Taking the time to understand what your international clients are asking of you as an agent makes working with them much easier and more fulfilling. What's more, it will elevate your service and attract more customers.

Try to come up with some ways of getting the desired information from your client. Presenting them with a multi optional questionnaire where they will give you all the relevant information has shown to be a good resource of knowledge for agents working with international clients.

Know the potential hardships of working with international clients

If you want to become one of the best agents that are working with overseas clients, you need to face the facts objectively. This requires taking the time to realize the problems that you are bound to face.

Two of the biggest problems for agents working with international clients are the language barrier and not having direct contact with your clients. Both of these problems can be overcome to a degree. You can always have a translator or chat via Skype. However, you will never fully have the connection that you would have in person, and that is perfectly fine. What it really means is that you will need to find other areas where you can make up for this slight inconvenience.


Written By: Lisa Robert with US Moving Experts


What clients value the most in a real estate agent

Posted by Park Place Realty Network on June 21, 2020 at 1:45 PM Comments comments (0)

Finding clients as a real estate agent can often be quite difficult. While there is no shortage of real estate, there is usually quite a competition between real estate agents within an area. So, finding clients is not so much about being available, but more about standing out from your competitors. To do this, you need to know what clients value the most in a real estate agent and how to portray these aspects. Luckily, we are here to help you out.

Aspects that clients value the most in a real estate agent

Right off the bat, we need to say that there is no real estate agent that is going to be suitable for every client. Some like their real estate agent to be energetic and to plaster them with ideas. While others prefer for their real estate agent to hear them out and to accommodate them as best as possible. Some like theirs to be eloquent and to use professional terminology. Meanwhile, others like theirs to be down to earth and speak in normal terms. But, while it may seem that every client prefers a different real estate agent, there are certain traits that every client will value. And, as luck would have it, these aspects are something you can work. So, what we will do in this article is to focus on these aspects and how you can best portray them to your client.


Before a client ever speaks a word with you in person, they are likely to research you online. And if there is one thing that clients don't like, it's when finding info about their potential real estate agent is hard. Your goal, especially when it comes to online presence, is to be as open as possible.

How to portray this

Whether you have your own website or you have a profile on a company's website, try to give all the necessary info in a straightforward manner. Make sure to mention that you have the necessary paperwork and to list any testimonials or prior clients they can check with. If you affiliate with a moving company like Vision Movers, make sure to mention it. Ideally, you should also have your track record online to show how experienced you are. The more you can present yourself as an open book, the better.


Venturing into real estate is risky for any person. So, it stands to reason that one of the more aspects that clients value the most in a real estate agent is reliability. Every person wants to have someone reliable at their side when dealing with real estate. So, the more you can come off as reliable and trustworthy, the better.

How to portray this

This closely ties with the openness that we mentioned before, but it also has another element. Namely, in order to come off as reliable, you will need to forthcoming and honest during your interview with the client. Don't shy away from expressing your thoughts, even if the client may not like them. The more you can come off as fair and straightforward, the more your clients will feel that they can rely on you.

Knowledge of the local area

Your goal, as a real estate agent, is to help your clients navigate the local real estate market. Therefore, most clients will value you much more if you have good knowledge of your local area. After all, they are relying on you to get a good price for them, whether they are buying or selling. So, you need to come off as having your finger on the pulse of local real estate trends.

How to portray this

When talking with your clients, make sure to mention various facts about the are. Also, don't shy away from talking a bit about the local history and about the neighbors. If you don't know much about this, educate yourself. Notify them about numerous services that might ease the relocation process for them. You need to make your clients feel that you know all the ins and outs of local housing and that with you they will be able to make the most of it.

Work ethics

Whether you are selling or buying a home, dealing with real estate is hard work. And, if your clients weren't aware of this before, they are soon going to become aware. So, if you want to find clients and keep them, you need to present yourself as having good work ethics. The harder you work, the better the odds are that they will properly tackle the real estate market.

How to portray this

During the interview, it is easy to come off as suspiciously pushy with your work ethic. If you start calling people and organizing everything within the first hour of the meeting, you will only come off as erratic. Instead, try to show that you are willing to do the necessary work. During the first couple of weeks, make sure to talk with your clients regularly. Also, try to update them as often as possible. Give them ideas about creating a listing video. The more you can make them feel that you are a committed real estate agent that is passionate for finding them the best possible deal, the better.

A final tip about working as a real estate agent

One of the things that every real estate agent should know is that you can never be perfect. We've seen a lot of good real estate agents stress over clients not liking them and turning towards others that are sub-par. And for that we can only say, relax. Work on the aspects that we've mentioned so far. The things that clients value the most in a real estate agent are there for a good reason. And the more you can develop and nurture these aspects, the better real estate agent you are going to be.

Written by: Lisa Robert with US Moving Experts


How to create a quality real estate listing video

Posted by Park Place Realty Network on June 5, 2020 at 1:50 PM Comments comments (0)

In order to sell real estate, both the owner and the real estate agent need to be crafty. Sure, you can hope that the quality and the asking price of your real estate will be enough to draw in potential buyers. But, there is hardly a real estate agent out there that won't emphasize the importance of marketing. So, to help you sell your home for a better price, we are going to take a closer look at how to create a quality real estate listing video.

Why is real estate video marketing important?

Some of you might wonder why is it even necessary to create a video in order to promote your real estate. Surely, by following home design trends and by taking a couple of pictures, you can draw in the necessary buyers, right? Well, not quite. Having a real estate video is often necessary to draw it to the right buyers. Especially in the current high tech era of real estate.

To properly tackle making real estate videos, you need to remember that you are dealing with real estate marketing. Marketing is more about the feeling that people have while receiving information than the information itself. To help illustrate this better, we are going to go over some important points that you need to keep in mind in order to create a quality real estate listing video.

Create a quality real estate listing video - guide

The main thing to keep in mind while you create a real estate listing video is that you need to value quality over quantity. Know that your video should be between 1 and 2 minutes long. Within that timeframe, you need to represent your real estate the best way possible. In order to do so, you will probably have to declutter your home a bit. For that we suggest that you visit movers101.com and learn how to use storage for decluttering. After that, you will have to figure out how to set up your home in so that it suits your target audience.

Know your audience

No real estate is suited for everyone. A family home is not suited for a young professional, just like a studio apartment is not suitable as a vacation home. So, in order to sell your property, you need to figure out who you are selling it to. This is best done by consulting with your real estate agent. With their help, you should be able to figure out what kind of person is suitable both for your piece of real estate.

Once you do that, you will need to orient your video so that it emphasizes the traits of your home that your target audience values. For instance:

• Young professionals - modern design and tech gadgets.

• Students - cost-effectiveness.

• Retirees - ease of use and accessibility.

Families - safety and homeyness.

These, of course, are just some traits that you can focus on. The goal here is to tell a visual story of why your home is perfect for your target audience.

Use a good camera

While modern phones tend to have good cameras, we still suggest that you use a top-notch one. More often than not, we see people using subpar cameras that make their homes downright ugly. Remember, modern people, no matter their age, expect to see high-quality videos, especially when they serve marketing purposes. A low-quality video is only going to make you seem untrustworthy. As if you were trying to hide certain flaws.

Pick the right time of day

There are countless articles online that are going to tell you how important lights are for giving a room atmosphere. Early morning light gives the room a feeling of freshness and energy. Meanwhile, afternoon lights give it a feeling of coziness and warmness.

Have a professional connect it all

Working with a professional video designer is a great way to ensure that your video is top-notch. Just like hiring movers to help you out with your relocation, a professional video designer will ensure that you avoid all the rookie mistakes. And, to again use the movers' analogy, while you can read a ton of tips on making the transition to another state easy, there is no way that you learn everything that goes into it from them. Well, the same token goes for making real estate marketing videos. So, do yourself a favor and hire professionals from the get-go. They will know how to pick the right shots and how to present your home in the best possible way.

Be careful with exposition

Since your videos are limited, you need to be careful with what you are going to say in them. You, of course, need to use calm, yet uplifting music in order to create a quality real estate listing video. But, besides that music, you need to give your viewers some information. Ideally, the exposition you give should serve to enhance what they are seeing. And, as stated before, you need to tailor your words to your audience. Merely stating what is on the video is useless and can even be annoying. So, pick your words carefully. The ideal to adhere to is "short and sweet". The more you can say in as few words as possible, the better.

Using drones

More and more people choose to use drones in order to give an aerial view of their real estate. And, while renting a drone solely for this can be expensive, it is a modern trend in real estate marketing videos that we advise you to incorporate. This areal video should give your viewers a complete idea of what your real estate is like. The most common practice is to start and finish with an aerial view. By doing so, you will give your viewers the impression that they came for a visit, and left afterward.

Written by: Lisa Robert with US moving Experts


The best tech gadgets that can boost the value of your commercial property

Posted by Park Place Realty Network on May 22, 2020 at 11:55 AM Comments comments (0)

Owning a commercial property is an opportunity to make some money. Whether you plan on starting a business of your own, renting the property, or eventually selling it to a buyer, there are multiple ways in which you can raise its value. Besides the location, size, transit connections, and other features that you don't have much control over, what you can do is use the best tech gadgets that can boost the value of your commercial property.

Turning a commercial property into a smart commercial property

Without any question, this is one of the best ways you can use tech gadgets to boost the value of your commercial property. Installing smart appliances and devices will help you automate the property.

Smart lighting

Smart lighting is not only one of many home design trends that attract buyers, but also a fantastic feature to be added to any commercial property. It is the best way to reduce your carbon footprint and at the same time lower your utility bills. If you are planning on renting out the property or selling it to a company, this will attract many buyers.

When you have offices with many employees, someone has to turn off all the lights at the end of the day and make sure nothing is running. If you use smart lighting, that process can be automated, so there is no need for you to do that, or even pay an employee to do it.

Automated curtains and blinds

Another way to control lighting in a commercial property is to use automated curtains and blinds. This can be useful for meeting rooms or presentations, and also for people who work long hours.

It is most definitely one of the tech gadgets that can raise the value of your commercial property.

Smart thermostats

Climate control is crucial for a pleasant working atmosphere. Sitting in an office that is too hot or too cold may result in employee dissatisfaction, and can also reduce their effectiveness and even compromise their health.

If a company owner is looking to purchase a commercial property, he or she will install these smart thermostats if they are not already there. However, if the building already has them implemented, they will be willing to pay more for the property.

App-controlled automated speakers and smart locks

Another way to automate your commercial property and at the same time boost its value is to implement app-controlled automated speakers and smart locks.

It is also worth investing in implementing keycard-controlled doors, as that helps set the authorization levels for employees.

Security systems

It's impossible to overstate the importance of security systems in a commercial property. Every company owner must have its employees' safety as their primary concern. A lawsuit can drain a large company very easily. Furthermore, this is a way to protect your business as well.

Having cameras on every floor and the entrance of the building is highly recommended. An automated gate at the main entrance is also a possibility. If any commercial supplies need to be transported in and out of the building, you will have a full overview of everything.

Thinking about the general health of employees

A commercial property that uses tech gadgets to take care of the general health of employees will be highly valued on the market. There are a couple of ways you can accomplish this:

● having a relaxation room

● offering fitness training

● using mini gadgets to boost effectiveness

A relaxation room as a part of the commercial property

A relaxation room is a common sight in almost all major programming companies. Employees work hard, and during a break, they can head out to a relaxation room where they can play games, watch a movie, or even take a quick massage in the massage chair.

This strategy is beneficial for multiple reasons, but most of all it will attract anyone who comes to a job interview.

Fitness training as a part of everyday office life

Any employee who sits 8 hours behind a computer understands what back pain is. After work, they are mostly tired to go to the gym, and they use weekends to rest. There is almost no time to exercise.

Placing a few treadmills can offer them a chance to do a quick workout before or after work, or even during their break. It is essential that people who work behind a desk can stretch out a few minutes per day.

Useful mini gadgets for an office

There are so many useful tech gadgets that we could list them all day. For example, USB devices or USB hubs, office printers, air conditioning systems, smoke detectors, mini-refrigerators, etc.

Having equipped offices with these gadgets will only raise its value on the market.

With that much equipment, you can choose whether you want to move it to a new location if someone purchases the property, or leave it there to get a better price. If you do need to move the equipment, be sure to hire professional movers like purpleheartmovinggroup.com as commercial relocations can be complex.

A word of caution

One of the downsides of having an expensive property is that sometimes buyers turn away from luxurious offers. If you are using tech gadgets to boost the value of your commercial property, have in mind what type of buyer you are looking for. Only a select few will be able to cash out enough money to pay the full value, so you might end up having to remove some equipment in order to sell it. Or, the second option is to sell everything but for a lower price. With that in mind, do not create an expensive commercial property if you cannot sell it.

The best tech gadgets that can boost the value of your commercial property - delivered!

Implementing all of these features can definitely be expensive, but it can double the value of the property if done the right way. Just be sure to plan everything and be smart about your investments. Good luck!


Written by: Lisa Robert with US Moving Experts


How will recession impact real estate in 2020?

Posted by Park Place Realty Network on May 12, 2020 at 1:10 PM Comments comments (0)

The COVID-19 pandemic has us all a bit confused. On the one hand, you have medical emergencies and country-wide measures issued to keep it at bay. On the other, you have a large recession caused by months of isolation and quarantine. Now, trying to cover these complex subjects within a single article is impossible. So, to help understand this situation a bit better, we are going to take a closer look at how recession will impact real estate in 2020. This should shine a bit of light on one of the effects of the coronavirus and help us better understand the crazy times we are living in.

Understanding the current recession

To understand the recession impact on real estate in 2020, we first need to take a look at the recession itself. After all, the real estate market is influenced by numerous other markets, which is why real estate agents have trouble adapting to COVID-19 circumstances. So, we cannot properly consider it without first taking a look at the overall effects of COVID-19.

The effects of COVID-19

Ever since the coronavirus pandemic started, the world has been in a state of continual lockdown. First countries started limiting travel and trying to figure out more lenient ways to fight the coronavirus. But most countries decided that more strict measures were necessary and that economic effects had to be put on the backburner. While this has helped us keep COVID-19 at a relatively manageable level, the economy has suffered greatly. The lack of trade has led to a considerable amount of layoffs. So much so that 22 million Americans have filed for unemployment benefits since the coronavirus started. Now, there are certain signs that the economy will start picking up. But if there is one thing we can say for sure, it's that this recession will stay with us for a considerable amount of time.

The recession impact on real estate in 2020

So, how will recession impact real estate in 2020? Well, there are a couple of notable ways that the current recession will affect real estate. You might expect that the lack of trade will lead to a decrease in overall real estate prices, be it rent or purchase. But, as you will soon learn, the true effects of the recession are a bit more complicated to unpack.


Renting prices are experiencing a downward trend. While the full drop of rent prices has not yet come in effect, there are telltale signs that rents are going to drop significantly. This is properly due to a lot of people losing jobs or working for a fraction of their former pay. Because of this, they are not able to afford the apartments they previously rented and some of them are even moving to a more affordable state. So, this leaves landlords with two options. They can either:

• Evict the current tenants and look for ones that can afford them.

• Reduce the rent price to something more affordable.

And seeing that relocation and travel are still difficult and that the job market is in decline, the second option is usually the smarter one.

Selling and buying

So far, the buying prices of real estate have remained pretty much the same. Be it homes, apartments, or lofts, the prices are holding steady. True, there has been a slight decrease in the price of commercial real estate. But, this is only in certain areas, and not in any significant degree. People are turning away from luxury homes. But how much of this is due to COVID-19 is discussable.

Commercial space

Another notable recession impact on real estate in 2020 will be in commercial space. Numerous companies are going out of business, which means that a lot of commercial space will free up. And seeing that no one is crazy enough to open up a business during the recession, most of those spaces will remain without a tenant. This will definitely lead to a substantial decrease in price, at least until the recession is over. So, if you plan on opening a business after the recession, pick a commercial space now and keep a close eye on it. To find out how to prepare for commercial relocation, keep on reading on vanexpressnj.com.

Travel industry and real estate

One of the bigger factors we need to consider is the travel industry and the real estate related to it. The travel industry has taken a major hit due to the COVID-19 pandemic. Just consider the fact that most summer vacations have been canceled. And, as a result, the price of real estate in tourist areas is declining. Beach home, vacation properties, and especially summer rental homes are going to be quite cheap in the near future.

Final thoughts about real estate in 2020

As of writing this article, the coronavirus is at a seemingly downward trend. Some countries like Russia and Brazil are still battling it, but Europe and the U.S. are slowly starting to recover. Now, the important thing to mention is that this is only the first wave. If the Spanish flu, Asian flu, and the Hong Kong flu have taught us anything, it's that these things come in waves. And, unfortunately, the second wave has usually been the most deadly. So, while it is good for the overall economy that the countries are trying to boost, we are far from being free of COVID-19. If you are a betting person, expect that we'll see at least one more wave of quarantine, a ban on travel, and an economic decrease in 2020.

How will real estate further develop in 2020?

While real estate is connected to different economies, it can be slow to react to changes in them. So, the current trend of steady prices may change if the recession lasts. If you are looking for advice on what to do, we would advise against making any considerable investments. How the recession will impact real estate in 2020 is difficult to predict, to say the least. So, if you are not absolutely certain about purchasing a piece of real estate, we would advise that you wait a bit before doing anything with it.


Written by: Lisa Robert with US Moving Experts