Some of our agents generate buyer leads by posting homes on Facebook Marketplace. This is not to represent the seller—it’s only to attract buyers and then refer those leads to an agent. This is a great free way to generate leads online. The leads will contact you directly about the listing, it's your job to warm these leads and refer them out to the listing agent or a buyers agent. 

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Step 1: Get Permission from the Listing Agent

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You must have written permission before posting any listing.

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• Find a property in the state you are licensed in

• Contact the listing agent directly (phone or email)

• Let them know you are a licensed referral agent with Park Place Realty Network

• Ask if you can share their listing on Facebook Marketplace to help attract buyers

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If they agree, email them to confirm permission in writing.

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Tip: Put the full property address in the email subject line and save their reply. Keep this email on file for at least 2 years.

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Here is a sample email you can send them:

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Hi "Realtor",

 

It was good talking to you on the phone today. Per our conversation, I will list the property in the subject line on Facebook messenger and I will list your brokerage name in the listing and will also have my name and company name “Park Place Realty Network” in there as well since I am an active licensed real estate agent. I will download and use some of your current photos that you have online and might also use your current description of the property or I may update it a little. Please reply back to this email that you are ok with these terms. Let me know if you have any questions or concerns.

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Step 2: Create the Facebook Marketplace Listing

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Once you have permission:

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• Download the property photos from Realtor.com
  (25 photos is ideal), or get the photos directly from the listing agent. 

• Copy the property description

• Post the listing on Facebook Marketplace using your personal Facebook account
  (Marketplace does not allow business pages)​

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Make sure the listing clearly says “For Sale” to avoid renter inquiries.

In the description:

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• Include the listing brokerage name

• Include your name and Park Place Realty Network

• Make it clear this is not your listing

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Step 3: Decide What to Do with the Leads

Leads from Marketplace are considered online leads. They will be commenting on the facebook listing, you can always turn off the commenting so that they can only message you directly with any questions. Ask them if they are currenlty working with a buyers agent. If they say no, see if they are ok with an agent reaching out to them to give them more information on this listing or other listings in the area. If they say yes, you can then refer this lead out. You would just need their full name, phone, email and the details on what they are wanting to buy. 

 

You can then:

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• Send the leads to the listing agent directly, or

• Refer them to a buyer’s agent that you have found to work these leads locally.

• Either option, you would want to make sure the agent is ok with our referral fee which is 30% and 25% for sales below 200k. 

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Before sending leads to your agent of choice, make sure you have a signed referral agreement in place. These leads would fall under as an online lead. You can get all the details on how to refer out online leads here, the password is the same as the marketing guide password. 

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Important Notes

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• You must be licensed in the state where the property is located

• You are not representing the seller

• You are only generating leads and referring them out

• Always keep written permission on file

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This is a simple, effective way to generate buyer leads while staying compliant. Let us know if you have any questions or concerns on this program.