The Real Estate Referral Process With Park Place Realty Network
- 9 hours ago
- 3 min read
Understanding the real estate referral process is key to using this model confidently and effectively. The process is straightforward, repeatable, and designed to remove as much work as possible from the agent while still delivering strong results for the client.
Step 1: Identify a Referral Opportunity
Referral opportunities come up naturally in everyday conversations. A friend, family member, coworker, or acquaintance may mention that they are thinking about buying or selling real estate. When this happens, the most important first question to ask is:
“Are you currently working with a real estate agent?”
This question determines the next step.
If they are not working with an agent, you can explain that you are part of a national network and can connect them with a top local professional who will handle everything for them.
If they are already working with an agent, let them know to contact you if it does not workout with their current agent as you can make sure they are working with the best.
Either way, your role is simply to make the connection—not to manage the transaction.
Step 2: Gather Basic Client Information for the Real Estate Referral Process
Once you confirm there is a referral opportunity, collect the key details needed to place the referral. This typically includes:
Full name
Phone number
Email address
Location of the property or target market
Whether they are buying, selling, or both
Residential or commercial real estate
Any timelines or special circumstances
You do not need to pre-qualify the client or analyze the deal. The goal is to provide enough information for Park Place to properly match the client with the right agent.
Step 3: Submit the Referral to Park Place
After gathering the details, you submit the referral through the Park Place website. From there, the team takes over the process for you.
Park Place will:
Research the best agent or broker for the client’s specific market and needs
Contact the receiving brokerage
Secure a signed referral agreement
Confirm referral fee terms
Coordinate the introduction
This step is typically completed within one to two business days, depending on the market and responsiveness of the receiving brokerage. We can work with your agnets too if you have someone in mind just as long as they are ok with our referral fee which is 30% and 25% for sales below 200k.
Step 4: Referral Agreement and Agent Assignment
Before the referral is officially placed, a referral agreement must be signed by the receiving brokerage. This agreement outlines:
The referral fee percentage
The client details
The responsibilities of each party
Payment terms after closing
Once the agreement is in place, the assigned agent receives the referral details and contacts the client directly.
Step 5: Stay Informed, Not Involved
After the referral is placed, your role becomes very light. You are not responsible for:
Showings
Negotiations
Contracts
Inspections
Closings
However, you are always welcome to stay in touch with both the client and the assigned agent. Park Place also keeps records of the referral and follows up as needed to ensure everything stays on track.
This structure allows you to earn income without being pulled into day-to-day transaction management.
Step 6: Referral Fee and Payment
Referral fees are paid only after the transaction successfully closes. Once the closing occurs:
The receiving brokerage pays the referral fee to Park Place
Park Place then pays you 22.5% of the total gross commission
Example:
$500,000 sales price
3% total commission = $15,000
22.5% referral share = $3,375 paid to you
This income is earned without carrying transaction liability, marketing expenses, or operational overhead.
Worldwide Referral Capabilities
One of the strongest benefits of Park Place Realty Network is its global reach. Since 2010, Park Place has built relationships with trusted brokerages and agents throughout:
The United States
International markets
Residential and commercial sectors
This means your referrals are not limited by geography. If someone is buying or selling property anywhere, Park Place can help place that referral with a qualified professional.
Why This Model Works So Well
The referral process is ideal for agents who:
Are not selling full-time
Want to reduce stress and expenses
Have strong personal or professional networks
Work in another industry
Prefer relationship-based income
Instead of letting opportunities pass by, you can turn everyday conversations into compliant, paid referrals.
Final Thoughts
The real estate referral process with Park Place Realty Network is designed to be simple, efficient, and profitable. Your job is to recognize opportunities and submit referrals. Everything else—from agent matching to paperwork—is handled for you.
By understanding this process and using it consistently, you can create a reliable stream of income while maintaining flexibility and freedom in your real estate career.
Get more details in our Training & Marketing Guide on how to make referrals work for you.
