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What clients value the most in a real estate agent

Finding clients as a real estate agent can often be quite difficult. While there is no shortage of real estate, there is usually quite a competition between real estate agents within an area. So, finding clients is not so much about being available, but more about standing out from your competitors. To do this, you need to know what clients value the most in a real estate agent and how to portray these aspects. Luckily, we are here to help you out.

Real estate agent researching on the phone

Aspects that clients value the most in a real estate agent

Right off the bat, we need to say that there is no real estate agent that is going to be suitable for every client. Some like their real estate agent to be energetic and to plaster them with ideas. While others prefer for their real estate agent to hear them out and to accommodate them as best as possible. Some like theirs to be eloquent and to use professional terminology. Meanwhile, others like theirs to be down to earth and speak in normal terms. But, while it may seem that every client prefers a different real estate agent, there are certain traits that every client will value. And, as luck would have it, these aspects are something you can work. So, what we will do in this article is to focus on these aspects and how you can best portray them to your client.


Before a client ever speaks a word with you in person, they are likely to research you online. And if there is one thing that clients don't like, it's when finding info about their potential real estate agent is hard. Your goal, especially when it comes to online presence, is to be as open as possible.

How to portray this

Whether you have your own website or you have a profile on a company's website, try to give all the necessary info in a straightforward manner. Make sure to mention that you have the necessary paperwork and to list any testimonials or prior clients they can check with. If you affiliate with a moving company like Vision Movers, make sure to mention it. Ideally, you should also have your track record online to show how experienced you are. The more you can present yourself as an open book, the better.


Venturing into real estate is risky for any person. So, it stands to reason that one of the more aspects that clients value the most in a real estate agent is reliability. Every person wants to have someone reliable at their side when dealing with real estate. So, the more you can come off as reliable and trustworthy, the better.

How to portray this

This closely ties with the openness that we mentioned before, but it also has another element. Namely, in order to come off as reliable, you will need to forthcoming and honest during your interview with the client. Don't shy away from expressing your thoughts, even if the client may not like them. The more you can come off as fair and straightforward, the more your clients will feel that they can rely on you.

Knowledge of the local area

Your goal, as a real estate agent, is to help your clients navigate the local real estate market. Therefore, most clients will value you much more if you have good knowledge of your local area. After all, they are relying on you to get a good price for them, whether they are buying or selling. So, you need to come off as having your finger on the pulse of local real estate trends.

How to portray this

When talking with your clients, make sure to mention various facts about the are. Also, don't shy away from talking a bit about the local history and about the neighbors. If you don't know much about this, educate yourself. Notify them about numerous services that might ease the relocation process for them. You need to make your clients feel that you know all the ins and outs of local housing and that with you they will be able to make the most of it.

Work ethics

Whether you are selling or buying a home, dealing with real estate is hard work. And, if your clients weren't aware of this before, they are soon going to become aware. So, if you want to find clients and keep them, you need to present yourself as having good work ethics. The harder you work, the better the odds are that they will properly tackle the real estate market.

How to portray this

During the interview, it is easy to come off as suspiciously pushy with your work ethic. If you start calling people and organizing everything within the first hour of the meeting, you will only come off as erratic. Instead, try to show that you are willing to do the necessary work. During the first couple of weeks, make sure to talk with your clients regularly. Also, try to update them as often as possible. Give them ideas about creating a listing video. The more you can make them feel that you are a committed real estate agent that is passionate for finding them the best possible deal, the better.

A final tip about working as a real estate agent

One of the things that every real estate agent should know is that you can never be perfect. We've seen a lot of good real estate agents stress over clients not liking them and turning towards others that are sub-par. And for that we can only say, relax. Work on the aspects that we've mentioned so far. The things that clients value the most in a real estate agent are there for a good reason. And the more you can develop and nurture these aspects, the better real estate agent you are going to be.

Written by: Lisa Robert with US Moving Experts


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